Virtual Worlds News has published recently two news strengthening Sulake's presence in the world of - virtual worlds!

The first one announces that Sulake is thinking about porting it's newly released Bobba to the PC platform market. In an interview accorded to Gamasutra, the company's CCO and co-founder Sampo Karjalainen said that the virtual world, currently running only on Nokia's S60 mobile phones, might in the future even be available on consoles. He confirmed the iPhone version is due soon, probably this summer.

In the second article, we learn that Sulake is going in for a new partnership with FremantleMedia for the next edition of American Idol. The concept has already been tested with French "Nouvelle Star" version of the show, where Sulake created a dedicated room in Habbo (the french version too, of course), where people can get informed, play and meet eliminated singers who pay visits very often. With a fan base of 20,000 and the show not yet the end (the most exciting phases yet to come), the project is considered successful. In the Amercian version, the content promises to be richer, but with less participation from the current cast.

Sulake has previously been known for its youngster virtual world Habbo. Recently they published Bobba, which aims to touch somewhat older population. While in Habbo the idea was to concentrate around public spaces, Bobba promotes more user-centric approach.