An interesting attempt to spread the virtual reality to unconquered teritories.

Marcus Carter, a Welsh businessman, published in Second Life the first virtual market dedicated to farmers. He noticed that "nobody wants to drive for miles in a car or actually travel around calling at farm after farm, to meet the producers. However, consumers want local produce". The idea adapted to the times we are living was straightforward.

The principle is quite simple. The traders (reportedly, there are actually 34 of them paying £20 per week) are exposing their goods 24/7, and the clients can come visit 24/7. They can see and buy, if they like, but they obviously can't touch, smell or taste. The application was developed by Digital Presence, and has already attracted interest of several companies from the Welsh food industry (check the original post for details).

Is VR really spreadable to everything and everywhere? If this works, there can be no doubt about that.

[ via Wales Online ]